2.25.2012

Building Your Own Professional Website

By Carla Turkelton


The basics of creating and running your professional web site are crucial and dismissing them is big mistake. In this article are five of the hottest tips to help you create a web site that everyone will be talking about.

Make sure the information you are using is interesting, useful, practical and most of all relevant. Consider what the goals of your website are and implement the changes that will help you to achieve these goals. Be sure to include links, articles, newsletters and promotions within your site as well. There is nothing worse than a website that is out of date, so make sure to update your website on a regular basis. This will makes sure that your visitors will come back because they know you are offering up-to-date information.

Make your website easy to view. One of the best ways to make your site navigation easier is to have all your links in one place. This will help to direct your visitors to the "access Panel" to the rest of your site easily. Other links such as: contact us, about us, career opportunities and media can go at the top or bottom of the page. These links may be important for your site but they will not be the main attractions. When you have created the links and all the new pages for your site, be sure to include a home link on each of the new pages. These links will help you to guide your visitors back to the main page whilst removing the need for them to clink back several times to get there. Because of how important being able to navigate your site is you should spend time making sure that all your links work correctly.

Your site needs to be fast to keep up with the competition. If you want to keep your visitors attention then you need to reduce the amount of graphics you use or try and keep them between 80 - 100k. It is important that you remember that many of your viewers will not have splurged on the best technology available. Be sure to make your site cross compatible to help those who are even using text browsers are able to access it.

You should always know who are the people you are aiming the site toward. These people are your target audience, they are the people you want to visit your site. You should know how they spend their money, their gender, class, even their age. This will help you to create a likable atmosphere on the your site. You need to make an interesting space for a single person not a legion.

Offer real contact to your visitors. On your contact us page you should put your phone, fax, postal and email addresses as well as a text box for instant feedback. This will give you a way to communicate directly with your customers in a way that will help both of you. Make sure you never leave your customers hanging and always answer their comments, concerns and questions. If you are looking for business to customer contact there are several things you can do, such as newsletters and email marketing that will help to keep your visitors aware of what is going on even if they haven't visited in a while.

This information will help you to evaluate the effectiveness of other websites you come across. These tips will help you to keep your site strong, professional and give you the ability to identify those that aren't.




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