3.12.2012

How Do Some Websites Sell Chargers Cheaper Than The Manufacturers ?

By Paul David


When you come across a website selling laptop chargers a lot cheaper than the manufacturer does it make you think how can they do this ? If the actual maker of the laptop adapter can't sell at this price how can other websites ?

Well, the 3rd party sellers to not need to stress about high expenses and other costs those makers need to face. The top makers spend a lot for marketing their goods and services. Of course, a little bit of this cost is soaked up in each charger and accessory that's sold. Why should you pay for the marketing spend run up by the makers to sell more PCs? Spending more when purchasing the laptop makes better sense. But spending more on accessories and laptop computer chargers with no important benefit doesn't seem sensible. Therefore, the price of making the laptop computer accessory might be low but other costs that makers have may cause a rise in cost.

You will not face this problem when dealing with third-party sellers. They do not have a big marketing and advertising budget and do not spend money showcasing their production services on expensive slots in television and radio. Rather, they make use of inexpensive online advertising options and solutions. In such a scenario, the benefits of the reduced costs are automatically transferred to customers.

Further, laptop makers have to line up a big structure to deal with the enormous number of shoppers. Alternatively, third party sellers of laptop PC accessories can manage without having an huge and fancy looking office. They concentrate on setting up a large site where they can have interaction with a sizeable number of people without many problems. The size of operations involves less costs which usually result in superb deals on laptop adapters.

There's also a query of competition and survival. Laptop computer makers needn't fret about losing one or two buyers who are discontent with their high-priced portable computer accessories. In layman's terms an individual purchasing a charger isn't a high worth customer. The company will target rocketing the sales of their core product - the laptop itself. From another standpoint, third party sellers of laptop computer chargers will concentrate on selling as many chargers as practicable. In such an eventuality, they may offer generous rebates to extend volumes.

A laptop manufacturer will try to lower the selling price on laptops to try and sell as many as they can, they don't do this on laptop chargers as it's a secondary product that doesn't add much to their bottom line. Therefore it shouldn't raise any alarm bells that a third party seller offers discounts that the manufacturer won't, it's simply a case of economies of scale. Of course common sense should also be applied and you shouldn't just rely on a website because it sells chargers at the lowest prices. Look into the benefits and risks of buying from a particular site and try and ensure you choose one who also has good customer service. In fact it may be best practice to make this your first factor when buying a replacement laptop adapter.




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