4.06.2012

The Forces behind the Success of Microsoft Word

By Fero Sosovica


Microsoft Word has certainly achieved outstanding success. It might be the latest software product that Microsoft has ever created. Word proved to be extremely good source of revenue for Microsoft which then enabled the company to invest into riskier projects like XBOX games machine. How come that Microsoft Word has been able to maintain it's predominance in the market of word-processing software for such a considerable time?

Crucial factor behind the amazing renown of Microsoft Word is assuredly the indisputable fact that it contains lots of useful features and has really good control interface. The 2 most crucial rivals of Microsoft Word, OpenOffice and Google Docs, have less features and their control interface is far less practical than the one in Word.

Nevertheless I suspect that there is another much more important reason which explains why people tend to stick to using Microsoft Word. The main advantage of Microsoft Word is that everybody already knows the simple way to use it. Folk don't really wish to spend time studying the new application and the best way to use it. So they just continue using what they already know well and that's Microsoft Word.

There are millions of folks all around the world that have spent years working with Word and they represent a massive user base that Microsoft can count on. By the way that you can test Word for yourself, simply download free Microsoft Word as 30 day demo version.

One more reason why people still use Microsoft Word is that it's .doc files are the file format that pretty much everyone uses. When folk work on their documents they have to feel confident that they will be able to send the file to their mates or associates and they're going to be in a position to open it. Microsoft Word gives them complete certainty in this respect. Many people are also put under pressure by their employer to use Word, so that there are no issues with compatibility. It makes your life simpler if you use the same application that all of your co-workers are using.




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